The cookies everyone keeps talking about
Big, bold and stuffed to the max. Our 150g gourmet cookies are packed with indulgent fillings and made to ooze with every bite. Yes, they’re bigger than your grandma’s cookies. Sorry, Ouma.
South Africa’s premium stuffed cookies
Relax, it’s a HUGE cookie
Build your own OG cookie box
Gift-ready and delivered nationwide
SO... WHERE'S THE OUMA?
Meet Shineal, the Woman Behind Ouma Bets
From an R800 Takealot mixer in a garage to a growing South African cookie brand.
Ouma Bets Gebak started in 2024 when Shineal Labuschagne quit her full-time job and accidentally baked herself into a business. With no investors, no start-up capital and absolutely no idea how big this would become, she set out to create something from nothing, one outrageously stuffed cookie at a time.
The bakery was named after her beloved grandmother, Bets Barnard, a true woman of steel whose strength, resilience and work ethic inspired the heart of the brand.
And here’s the plot twist: Ouma Bets didn’t pass down a secret recipe book or a ready-made cookie empire. She inspired the name and the fighting spirit, but the recipes, the business and all the delicious chaos were created by Shineal. So technically, Shineal is the “Ouma” behind the cookies.
Today, Ouma Bets is known for its MASSIVE Gourmet Cookies, packed with bold flavours, irresistible fillings and stuffed to the absolute max. These are not ordinary cookies. They are big, gooey, gloriously over-the-top and very difficult to share, so we recommend pretending you only bought one.
What can ouma do for you?
Go big, go small, or build your own.
BUILD YOUR OG BOX
Mix and match your favourite full-sized OG Ouma cookies. Available in boxes of 4 and 6
MINI OUMAS
The same big personality in a smaller 75g cookie. Available in assorted boxes of 6 and 12
Order in bulk
Big celebration, year-end function or corporate spoil? Add your custom branding, and deliver nationwide.
Custom Bulk Order
Looking for something beyond our OG flavours? Create a custom cookie for a gender reveal, or any special occasion.
Myne is groter as joune
When we say cookie, we mean COOKIE.
MAKE OUMA PART OF YOUR NEXT EVENT
Big celebration, year-end function or corporate spoil? Bring Ouma along. We’ll bake the cookies, add your custom branding, help you plan every detail and deliver nationwide.
Pick-Up in Store (Hartbeespoort):
Place your order online and pick an appropriate date and time for pick-up. Get you cookie fix in-store: Winvest Business Park, 98 Beethoven Road, Hartbeespoort
Nationwide Courier:
We courier our cookies nationwide across South Africa. At checkout, choose No Rush, Send When Ready for the soonest available delivery or select your preferred delivery date. Please remember that we use external couriers, so selected dates may vary by 1–2 business days. Order early when planning for a gift or event.
Beter as jou ouma s'n
Ouma Bets Hartbeespoort
Our first walk-in store
Hartbeespoort
Step into Ouma’s pink world in Hartbeespoort! Discover exclusive cookie flavours, coffee, soft serve, milkshakes and more, available only in-store. Pop in, pick your treat and take something lekker to go.